Indian fashion designer ritu kumar biography

It is focuses on the cut, color, drape and feel of the garment.

Indian fashion designer ritu kumar biography

The brand has made a name for itself universally. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality. Ritu has also brought out a book by the name "Costumes and Textiles of Royal India. Ritu Kumar at the starting of her career She began with evening clothes and bridal wear in the s and s and created a niche for herself in the international market within these two decades.

London branch closed in Four hand-block printing craftsmen in a small village nearby served the executors of her design. From these humble beginnings, she has transcended to owning 35 high-end stores across 14 cities in the country. She is one of the pioneers of Indian fusion garments and has thus been honored with many prestigious awards and accolades.

Over the span of her career, she has been bestowed with many other honors. Her clothes actively reflect the rich embroidery heritage of India, whether in their motifs, type of stitching or the elements used in the embroidery. While Indian prints, embroideries, and motifs still feature heavily in these outfits, the array of silhouettes mingles Western and Indian styles.

In that village, she found a small colony of hand-block printers who were out of work and needed financial help and employment. That is when the idea came to start a small enterprise of giving designs that the printers began working on. These hand-block printers created beautiful designer sarees with their outstanding work.